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<dc:title>Example of a Neon Sign in Hong Kong </dc:title>
<dc:subject>Movable Cultural Heritage,Intangible Heritage</dc:subject>
<dc:description>The use of neon signs as an advertising method for shops increased post-war in the 1950s, alongside a boom in incoming migration and setting up of shops and stores. As business owners typically planned for their businesses to be passed on through generations, they were known to ‘invest a lot in getting a sign commissioned’ as it carried a lot of significance and identity. As the economy prospered in the later half of the 20th century, the signs became de rigueur in the urban cityscape – an icon in its own right, and inspiring many cultural references in movies and media. 

The above neon sign is for the restaurant chain &quot;新英記 Sun Ying Kee&quot;, and is located in Causeway Bay.</dc:description>
<dc:date>7 June 2021</dc:date>
<dc:contributor>gnlw1</dc:contributor>
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The above neon sign is for the restaurant chain &quot;新英記 Sun Ying Kee&quot;, and is located in Causeway Bay.</item_type_metadata:description_en>
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