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            <text>The use of neon signs as an advertising method for shops increased post-war in the 1950s, alongside a boom in incoming migration and setting up of shops and stores. As business owners typically planned for their businesses to be passed on through generations, they were known to ‘invest a lot in getting a sign commissioned’ as it carried a lot of significance and identity. As the economy prospered in the later half of the 20th century, the signs became de rigueur in the urban cityscape – an icon in its own right, and inspiring many cultural references in movies and media. &#13;
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The above neon sign is for the restaurant chain "新英記 Sun Ying Kee", and is located in Causeway Bay.</text>
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&#13;
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