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<dc:title>Night view of a street adorned with neon signs in Hong Kong</dc:title>
<dc:description>The use of neon signs as an advertising method for shops increased post-war in the 1950s, alongside a boom in incoming migration and setting up of shops and stores. As business owners typically planned for their businesses to be passed on through generations, they were known to ‘invest a lot in getting a sign commissioned’ as it carried a lot of significance and identity. As the economy prospered in the later half of the 20th century, the signs became de rigueur in the urban cityscape – an icon in its own right, and inspiring many cultural references in movies and media. 

In the above image, neon signs adorn a street (Portland Street) in Hong Kong.</dc:description>
<dc:date>13 January 2007</dc:date>
<dc:contributor>gnlw1</dc:contributor>
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In the above image, neon signs adorn a street (Portland Street) in Hong Kong.</item_type_metadata:description_en>
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